Shah Rukh, Dhoni top brand pushes on TV

Shah Rukh Khan’s name sells not only in Bollywood but also on television. The latest data from TAM Media Research reveal he endorsed the highest number of brands during 2008 on television, closely followed by India’s cricket captain, MS Dhoni.

He currently endorses 39 brands, including Pepsi, Hyundai, Airtel, Videocon, Sun Feast, Tag Heuer, Dish TV and Mayur Suitings. And, gets Rs 1-1.5 crore to be present at any function in India, according to event management agencies.

The brand endorsement business is around Rs 1,000 crore, including star appearances and events, according to Manish Porwal, CEO of celebrity management company, Percept Talent Management.